The Solvay Marketing and Sales function is building the bridge between the organisation and its markets and partners. The aim is to create, deliver and capture value by anticipating markets evolution, understanding of customer needs and optimizing commercial performances.
This is realized, more specifically for:
- Marketing: by guiding the Solvay group in developing specific growth markets, translating customers’ needs, knowing how to anticipate and meet future requirements and by understanding value drivers and competitive positioning along the value chain
Sales: by developing a tactical commercial plan, managing customer relationships and satisfaction, optimizing product portfolio, improving pricing, sales force and distribution performance management