We want to find answers and respond to the challenges of 3 major megatrends: evolving demography and consumer behavior, innovation acceleration, resource constraints and demand for sustainability.
Our strategy is to participate in reshaping the global chemical industry and to build a model of chemistry that will address these crucial issues while continuing to drive value creation and profitable growth. 

We reach this through:

• a permanent reshaping of our portfolio
• the strengthening of our growth engines
• the acceleration of our organic growth, innovation, and acquisitions