The leading exhibition will coincide with the official opening of a new state-of-the-art vanillin manufacturing facility in Zhenjiang, China which complements Solvay’s established sites in Saint-Fons, France, and Baton Rouge (LA), United States.
The new plant will boost the company’s global Rhovanil® production capacity and strengthen its leading market position as a fully integrated aroma ingredients supplier, worldwide.
“With these two strategic developments, we continue to lead the market as a reference supplier, helping our customers to enter the infinite world of our expertise in aroma ingredients, vanillin and vanilla flavors,” says Christophe Gas, Solvay Aroma Performance business director. “The new Vanifolia brands answer market needs for more complex formulations tailored to health and wellness product solutions eligible for ‘natural flavor’ labeling, whereas our third Rhovanil production unit, in China, gives us a foothold closer to customers throughout Asia, where we are experiencing a fast growing demand for safe food-grade vanillin.”
As Solvay’s Rhovanil® sites in France and the U.S., the new Chinese plant
adheres to the company’s “Essence of Safety
” motto, ensuring full traceability, maximum food safety and reliable security of supply.
The new Vanifolia™ range of global natural flavors draws on Solvay’s extensive experience in the formulation of vanilla flavors. It complements the Govanil™ functional vanilla flavors offering, introduced in 2012, and has been designed to provide specific organoleptic benefits in key global market segments such as nutrition, bakery premix, chocolate/confectionery and instant powder drink applications. The Vanifolia™ Bean range is derived from genuine vanilla beans and specifically allows in Europe a ‘Natural vanilla flavor’ labeling.
The product portfolio is backed by a network of Vanil’Expert Centers
with food technologists, analysts and flavorists dedicated to supporting Solvay customers around the world in optimizing their vanillin and vanilla flavor uses. Fi Europe 2015 (December 1-3) will be held at the Parc des Expositions, Paris Nord Villepinte, and specialists from Solvay Aroma Performance will be available on Booth 7H66 to discuss the trends and needs in the market for safe and sustainable flavor formulations.