A 100% vegetable origin and COSMOS-certified solution to best address consumer needs
For more sustainable shampoos, conditioners and cleansing conditioners!
Finding a silicone alternative is a key need for the hair care market today. Bioaccumulation in the environment and a negative perception amongst some consumers and hairdressers are driving the search for silicone alternative.
On the other hand, the efficacy and performance of silicones (combing, detangling, shine, softness, untied effect) are essential for certain hair types and it is difficult to replace them. Solvay’s proposal: Mackaderm® LIA, a real winning silicone alternative which can be used as a light emollient to substitute silicones like amodimethicones in shampoos and conditioners.
Mackaderm® LIA enables to provide softness to hair from the roots to the tips with lightweightness and less build-up than silicones. It offers a very good balance between conditioning and cleanliness, enabling to target challenging hair targets, without heaviness & oiliness issues usually met when formulating with botanical oils or standard esters. It can be formulated into crystal-clear shampoos up to 2% without adding a solubilizer. With 100% vegetable origin and COSMOS certification, Mackaderm® LIA addresses consumer concerns about sustainability, efficiently contributing to also making the whole sensorial experience more pleasurable.
Performance in Shampoo
In-vivo half head testing of a clear shampoo containing 1% of Mackaderm® LIA versus the same shampoo containing 1% of Amodimethicone. Test done one a model having slightly damaged hair.
Performance in Conditioner
In-vivo half head testing of a conditioner containing 2.5% of Mackaderm® LIA versus the same conditioner containing 1% of Amodimethicone. Test done one a model having moderately damaged hair.
- Untied effect
- Lightweight feel
- Easy to rinse
- 100% vegetable origin
- Good softness from roots to tips
- Good balance between conditioning and cleanliness
- Less build up than amodimethicone
- Effective on different types of hair
- Cleansing conditioner
- Leave-on serums