Miracare® Soft S 525 to design “the next generation" of sulfate-free solutions 


What consumer needs does it answer?

  • Sulfate-free solution for hair care formulations
  • Maintaining the same high-level performance as non-sulfate-free shampoos in terms of foam, viscosity and respect of fiber
  • Nedd for mild shampoos 


Sulfate-free formulations effects on the hair and scalp


Miracare® Soft S 525 is optimized to deliver high performance with flexibility

With Miracare® SOFT S 525, an innovative cleansing concentrate without sulfated surfactants, Solvay offers its raw material expertise and formulation capabilities to find smart, synergistic and stable combinations for formulators to design mild rinse-off products. It delivers both strong foam features (volume, texture and quick rinse) while retaining the mildness to the skin: 

  • Towards milder shampoos: by leveraging our large portfolio of surfactants and polymers to help formulators remove sulfated surfactants and intelligently select the anionics and amphoterics for the best results in your applications
  • Easy to thicken with salt and does not require the use of thickening polymers
  • Suitable for normal to damaged hair
  • Delivers high-end professional hair care experience  


Launches of sulfate free shampoos are growing the past years due to damage on the hair


Miracare® Soft S 525, sulfate-free solutions made easy 





Hair Care

Sulfate-free performance concentrate

  • Mildness
  • Foam boosting
  • Texturizing 
  • Hair fiber respect
  • Shampoos & rinses

Skin Care 

Body Care

Sulfate-free performance concentrate

  • Mildness
  • Foam boosting
  • Texturizing
  • Body wash & cleansers
  • Facial wash & moisturizers

The SPM global and systematic assessment helps alert the business to sustainability market signals, even weak ones, to anticipate their impact and develop the right answers in a timely way. It enables value to be captured in emerging eco systems and helps business to grow its portfolio by levering on opportunities and turning challenges into solutions.