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The collaboration between the companies aims to raise the standard of pet care aligning quality and effectiveness in an expanding market
São Paulo, September 25, 2024 - Solvay, a global essential chemicals company operating in Brazil under the Rhodia brand, and the MCassab Group, a leader in chemical distribution, announce the launch of the oxygenated solvents Augeo® Clean Multi and Hexylene Glycol for the pet care Brazilian market. This initiative is the result of collaboration between the two companies aimed at fostering innovation in this segment.
The new application was developed to optimize the effectiveness of the formulations and meet the demands of this segment, which is growing rapidly in Brazil. The products will be officially presented at the MCassab stand (F84) at the IN-Cosmetics fair, on September 25th and 26th, in São Paulo.
Augeo® Clean Multi, made from glycerin, is an excellent alternative to petrochemical solutions, and is especially suitable for perfume and cologne formulations, enhancing and ensuring greater durability of the fragrance, in addition to being a non-toxic product. Hexylene glycol is ideal for applications such as shampoos and paw cleaners, offering high wetting power, which improves the perception of hydration on pets' skin, in addition to providing effective dirt removal.
Both products also feature characteristics such as low odor, accelerated biodegradability and high compatibility with formulations, meeting the growing demand of the pet care industry, which is challenged by increasingly demanding consumers looking for effective solutions for the care of their pets needs.
“We are excited about this partnership, which materializes our objective of getting closer to the pet care industry. Both solvents are already consolidated globally in pioneering brands in the home and personal care sectors and we are sure that they will bring significant benefits to the well-being of pets”, says Andrea Jara, Global Commercial Director at Rhodia.
According to a forecast by Euromonitor International, a global market research company, this segment is expected to grow 56% in Brazil by 2028, jumping from a turnover of R$4.49 billion to R$7 billion. With this in mind, Rhodia and the MCassab Group saw an opportunity to expand their portfolio, developing innovative solutions for a rapidly evolving market.
“The MCassab Group brought its expertise in applications and will be responsible for distributing these products to the pet care segment, ensuring the high performance delivery that the company's customers expect”, highlights Glaucia Abraços, Head of the MCassab Business Unit.
Contacts
Solvay, a pioneering chemical company with a legacy rooted in founder Ernest Solvay's pivotal innovations in the soda ash process, is dedicated to delivering essential solutions globally through its workforce of over 9,000 employees. Since 1863, Solvay harnesses the power of chemistry to create innovative, sustainable solutions that answer the world’s most essential needs such as purifying the air we breathe and the water we drink, preserving our food supplies, protecting our health and well-being, creating eco-friendly clothing, making the tires of our cars more sustainable and cleaning and protecting our homes. Solvay’s unwavering commitment drives the transition to a carbon-neutral future by 2050, underscoring its dedication to sustainability and a fair and just transition. As a world-leading company with €4.9 billion in net sales in 2023, Solvay is listed on Euronext Brussels and Paris (SOLB). For more information about Solvay, please visit solvay.com or follow Solvay on LinkedIn.
The MCassab Group, with more than 2,000 direct employees and more than 95 years of history, is a national family company with global operations. One of its most strategic business areas is the distribution of raw materials and chemical specialties, operating in Brazil and in countries such as Argentina, Paraguay, Colombia, Uruguay, China and India. In the Personal Care segment, the Group stands out for providing innovative, high-quality ingredients for the cosmetic and personal care industry. With exclusive partnerships with global manufacturers, modern laboratories and a specialized technical team, the MCassab Group offers customized solutions that drive innovation, increase the quality of formulations and promote a positive environmental impact, meeting market demands for excellence and sustainability.For more information about the MCassab Group, visit https://distribuicao.mcassab.com.br
