Solvay Aroma Performance launches Safevanillin.com, as mirror of its commitment to food safety in vanillin production
Lyon (France), 20 October 2014 – Aroma Performance, a member of the Solvay Group and the world's leading producer of vanillin and ethyl-vanillin, is pleased to share its brand-new website, Safevanilin.com.
“This site presents our strong commitment regarding Food safety, the key challenge of Food industry worldwide, together with our set of services and expertises in vanillin, ethyl-vanillin and vanilla-flavors” explains Maud Joassard, Digital communication manager for Aroma Performance.Food safety: the Solvay “Proudly made in” concept
Only producer mastering in a single site the whole manufacturing chain from catechol to its flagship brands, Rhovanil® vanillinand Rhodiarome® ethyl-vanillin, Solvay ensures full traceability, food safety and quality consistencyto both professionals and consumers.
Its industrial and business model is highlighted by the “Proudly made in” concept, historically developed at each plant ie Saint-Fons, France and Baton Rouge, USA. Solvay unique technology allows proposing an unrivalled fully integrated production chain from in-house catechol, in-house guaiacol to in-house vanillin. This state-of-the art production results in the FSSC 22000 certification for the production of its two units.
Safevanillin.com website is also available into Chinese language to present the strengths of the Rhovanil® vanillin and its production to this fast-growing market. A third Solvay production unit, under construction in Zhenjiang, China, is indeed due to come on-stream mid 2015. With this new investment, Solvay Aroma Performance establishes a unique, fully back integrated and sustainable global vanillin manufacturing platform controlling the entire production chain over three continents.
“Solvay Aroma Performance unique position results in a centennial expertise in producing vanillin. Our ambition is to propose full traceability, taste and food safety to the consumers worldwide through reliable supply and food-safe products.” adds Vincent Lajotte, Aroma Ingredients Business Director.
Designing vanilla flavors since 1884, Solvay Aroma Performance was the first to synthesize and produce the vanillin molecule on an industrial scale. Solvay is the only producer mastering the whole manufacturing chain – from Catechol to its historic flagship brands Rhovanil® and Rhodiarome® – in each of its facilities in both Saint-Fons (France) and Baton Rouge (USA) and, shortly, in Zhenjiang (China).
As an international chemical group, SOLVAY assists industries in finding and implementing ever more responsible and value-creating solutions. Solvay generates 90% of its net sales in activities where it is among the world's top three players. It serves many markets, varying from energy and the environment to automotive and aeronautics or electricity and electronics, with one goal: to raise the performance of its clients and improve society's quality of life. The group is headquartered in Brussels, employs about 29,400 people in 56 countries and generated 9.9 billion euros in net sales in 2013. Solvay SA is listed as SOLB.BE on NYSE Euronext in Brussels and Paris (Bloomberg: SOLB:BB - Reuters: SOLB.BR).